Energy Efficient Vertical Electric Towel Rail - Gordon
Gordon flash dries towels up to three times faster than the traditional ladder rails. Good for bills, great for the environment.
Europe’s Most Innovative Towel Warmer
Engineered and made in Birmingham UK, Gordon is perfect for bathrooms of all sizes. Easy to install, and even easier to operate. Gordon is the best electric towel rail you will ever own
Gordon is a beautiful vertical heated towel rail
Gordon is carefully designed to support the way most of us are already used to hanging or dying our towels. The sleek modern design helps to save you space no matter what is the size of your bathroom.
Our vertical heated towel rail is engineered to provide exceptional value for money when it comes to power consumption. Gordon could be left on for the year-round and still would clock in less electricity usage than a traditional heated rail.
The aluminium built of Gordon also contributes to its phenomenal performance and contributes greatly to its power efficiency. Aluminium naturally generates a protective thin oxide coating which keeps the metal from making further contact with the environment. Not only does the aluminium built protect Gordon against corrosion, but aluminium also is an excellent heat and electricity conductor and in direct relation to its weight is almost twice as good a conductor as copper.
Multiple test results have shown that Gordon reached the optimum operating temperature up to three times quicker than the traditional heated towel rails. Gordon – flash drying towel warmer.
Ranked as the best Towel rail available in the market
Gordon is Now Available in 110v variant for all customers in the USA and Canada
Simply place an order with a USA or Canadian address and you will receive Gordon with 110v compliant internals and installation instructions
-
![]()
Gordon Double
Dries 8 Towels Efficiently
-
![]()
Gordon Black
Dries 4 Towels efficiently
-
![]()
Gordon Colour Match
Get Gordon in your favourite RAL colour
-
![]()
Smoking Gun Metal
Browse metallic colours
-
![]()
Gordon Sandcastle
Premium Signature Finish
-
![]()
Gordon White
RAL 9016 Matt White
-
![]()
Gordon Dark Grey
RAL 7016 Dark Grey
Why Gordon – Flash Drying electric Towel Rail?
Temperature
Designed to operate at a constant Low Surface Temperature standard of 43°C ensures complete safety. The temperature will rise slightly when covered to minimise drying time and maximise efficiency.
Airflow
This was the clever part, how do you promote the convection currents that will provide a constant flow of warm dry air over the towel? This is where our two decades of experience designing high-performance radiators combined with state-of-the-art modelling techniques come in. It’s essentially all in the architectural design.
Humidity
This is where the traditional ladder rail design breaks down completely. Not only does it not provide adequate airflow, but due to the horizontal nature of the towel hanging it also traps a pocket of damp air underneath the towel that, once it has become saturated with moisture, cannot absorb any more and so prevents the towel from drying further in that area. Gordon towel radiator’s use of long vertical fins provides free air galleries that constantly exhaust the humid air, replacing it with dry air from underneath the towel warmer.
Dry your towels 3x faster than the regular rails.
Compact. Capable. Dry your towels faster and save on your energy bills. Shop now with 4 interest-free instalments.
-
Gordon Double
Dries 8 towels efficiently
1000mm (Height) x 472mm (Width) x 111mm (depth).
Anti-slip paint coating, making sure no towel ever slips off.
400 WATTS
12 KGS
-
Gordon Single
Dries 4 towels efficiently
1000mm (Height) x 208mm (Width) x 111mm (depth).
Anti-slip paint coating, making sure no towel ever slips off.
200 WATTS
7 KGS
Gordon is perfect for your bathroom
Designed, engineered and made in the UK for perfection.
Aluminium construction ensures rapid heat-up time – 100% recyclable.
Dimensions: 1000mm (height) x 208mm (width) x 112mm (depth).
Low energy consumption, efficient with maximum heat output.
Technically innovative flash drying technology.
Simple construction – no liquid filling as found in traditional rails- no leaks, no corrosion.
Holds up to 4 towels.
Completely safe to touch.
4 standard colour choices with 2-3 days lead time:
Non-slip powder-coated textured finish.
10-year warranty on the towel rail. 2 Years warranty for the heating element.
Hardwired by electrician 240V AC
USA/CANADA 110V variant available
A single Gordon left on continuously for one hour would consume 0.2kWh. Gordon does not need to be on for long durations to dry towels.
Proving energy efficiency with test programs.
Test program 1
Test 1 comprised of warming the towel rail with its recommended heating element of 350w. Whereas, Gordon's warming element was just 200w. The outcomes showed that to reach atmospheric humidity level, where all the towels could be considered dry, Gordon required only 84 minutes while the traditional rail required 27 extra minutes. In terms of powerful utilization of the energy, it implies that Gordon requires just 43% of the energy when compared to traditional rails to actually dry the towel. You can run Gordon throughout the year and still save up to £150 in energy prices when compared to traditional rails.
Gordon’s Impact on your towels hygiene
-
Damp towels create a warm, moist environment that promotes the growth of bacteria and fungi, posing potential health risks. However, using Gordon, which is three times faster than traditional rails, can significantly reduce the time towels remain damp, directly limiting bacterial growth and enhancing hygiene.
-
Bacteria and fungus can multiply when towels are left damp for a period of time, which can become the culprit of skin "infections, acne flares, and irritation. This can be avoided by keeping your towels fresh and dry.
-
“I worry about towels that remain damp or moist,” says Susan Whittier, director of clinical microbiology at New York-Presbyterian and Columbia University Medical Center. “That’s a breeding ground for MRSA,” an infection caused by antibiotic-resistant Staphylococcus aureus.
The expert further adds - . “As long as your towels are drying completely between use, there’s almost no chance of passing bacteria from one person to another,”
With Gordon, you can ensure a complete dry towel without waiting for too long that can be reused while eliminating the MRSA risks.
Test program 2
This test involved a traditional ladder towel rail as a direct comparison with Gordon. The ladder rail was fitted with a heating element of 200w, precisely designed to match energy consumption of Gordon. Within these conditions, the traditional ladder rails took nearly three times if compared to Gordon to get on the same level of heat.
The results confirmed that Gordon was more than two times more efficient when compared to traditional ladder rails. Not only does Gordon allows you to save a significant chunk in energy bills over its lifetime, it also contributes positively towards a greener environment.
Rated excellent by you
ENVIRONMENTAL IMPACT OF GORDON
Full aluminium construction. 100% recyclable.
Highly energy efficient. Saves you from high bills and electricity waste.
Lifetime no corrosion guarantee. No risk of damaged parts that lead to environmental waste.
No gas boiler means lesser CO2 emission in the environment
Easy to connect with timer switches for smart heating.
Gordon now available in the UK, USA, Australia & Europe
-
Fast delivery
UK Deliveries within 2-3 days
USA Deliveries within 5-12 days.
-
Financing
Split your payment into 4 interest-free payments with Clearpay. Currently only for UK customers.
-
Get help buying
Have a question? Call our
specialists or chat online.
Call +44 (0)207 117 0110
Featured In -
